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As laboratories conduct research and new discoveries are made,
business opportunities may arise. Therefore, the need for an identity
to introduce a new company or product, as well as to set it apart from
others, becomes a very significant part of its success. Although the
idea of corporate identity may not be the focus for a researcher, its
significance to the laboratory and the opportunities it may create can
not be ignored. Whether it is to attract investors or to promote a
product or technology, an identity or brand must be well designed in
order to be the most effective. For this reason, a basic understanding
of design is required as it relates to the different parts that compose a
corporate identity. This guide offers a brief introduction to these
concepts and is intended for researchers who are in the process of
creating a spin out company.
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